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Copywriting, strategic communications, direct and powerful websites, slogans and taglines are my specialty. I have spent the last decade and a half playfully developing striking messages that reflect a company’s unique selling proposition, fit in with the corporate mission, stay ahead of the curve and strike to the heart of the target market.
I consider the ideal slogan to be one that you think you’ve already heard.
Believing that a lovemark is better than a trademark, I create heartfelt, pithy mnemonics with a natural viral strength. Flexible, self-evident truths that dynamize various iterations on the diverse communications channels (print, TV, radio, Web, podcast, event, guerrilla...). My tools? Cooperation, insight and creativity. Brainstorming’s great, but heartstorming’s better.
 
With my background in psychology and sociology, I have worked on many successful campaigns in various sectors, for example:
Banking, including the National Bank, Desjardins, CIBC, Royal Trust and TD Pharmaceutical, including Pfizer and Merck Frosst
Education, including McGill University and LaSalle College Transportation, including Air Canada, General Motors, BMW, Ontrak, Belron and Standard Auto
Government, including Environnement Québec, the Liberal Party of Québec, Parks Canada, the city of Montréal, the Montréal Urban Community and many Québec municipalities Agro-Food, including Kraft, Cott, JTI-MacDonald, Allen's, Culinar, Grolsch, IGA, Jefo, Labrador, Métro-Richelieu, Cintech agroalimentaire, Van Houtte and Sobey's
Corporate, including Bell Canada, Cambior, Fido, the Casino de Montréal, Bombardier and SNC-Lavalin  
   
A list of some of my satisfied clients to date:
 
COMMUNICATIONS FOOD SERVICES GENERAL
Active Marketing

Amalgame

B-street

Bégin Marketing Communication

Blue

Cloudraker

Cossette

Cri

Idéactif

Java

Les Évadés

lg2

lg2boutique

Mardigrafe

Maxxum

Newad

Paginart

Publicis

Republik

Rinaldi

Sid Lee

St Louis communication

SVM

Top Multimedia

Ubër

Upperkut

Wasabi

Youville

 Amaro

Arctic Gardens

Au Coq

Boréale (Les Brasseurs du Nord)

Canada Bread

Cott

Culinar

Danone

Domaine Pinnacle

Gadoua

Harvey’s

Hienz

IGA

Labrador

Lassonde

Le Baccara (resto)

Le Queue de Cheval (resto)

Metro

Mike’s

Natrel

Nestlé

Nuances (resto)

Perrier

Provigo

SAQ

Savoura

Sobey's

St-Hubert BBQ

Van Houtte

Weston

Yoplait

 Amway

Astral Media

Axa

Bell Canada

BMW

Bodog

Botanix

Casino de Charlevoix

Casino de Lac Leamy

Casino de Montréal

Chambre de Commerce de Mtl

Collège LaSalle

C.R.O.P

Fido

Galerie Nationale du Canada

Hydro-Québec

Innovitech

Inter.net

Intuit

Josée Blanchette

Lavalin

Le Devoir

Les Éditions du Boréal

MADD

McGill University

Microsoft

Ministère de l’Éducation (Qc)

Ministère de l’environnement (Qc)

Office du tourisme de Québec

Parcs Canada

Parti Liberal du Canada (Qc)
TRANSPORTATION FASHION/BEAUTY GENERAL (cont.)
Air Canada

Air Transat

Belair Direct

Belron

Bombardier

Garaga

General Motors

Lebeau vitres d’autos

NASCAR

Saint Lawrence Cruise Association

Standard AutoGlass

Ultramar

 Aspex Eyewear Group

Browns

Clairol

Fondation de la mode de Montréal

Jacob

Les Ailes de la mode

Merrell

Patagonia

Rockland Centre

Praxcim

Radio-Canada

RDS

Société des Casinos de Québec

SEPAQ

Skyfold

Telus

Tourisme Nouveau-Brunswick

TVA

Vidéotron

Ville de Montréal
FINANCE PHARMA  

Banque Nationale

CIBC

Desjardins

DFS

DGI

General Trust

La Capitale General Insurance

TD Canada Trust

Trust Royale

Visa/G.M.

Accès Pharma

Amway

CHUM

Espace santé

Jean Coutu

Jefo

McKesson

Merck Frosst

Mylan

Nutrilite

Pfizer

Red Cross